Senior Strategy & Insights Consultant

About the RoleWe are looking for a dynamic and motivated Senior Strategy & Insights Consultant to join our Data-Driven Marketing team at TD Reply.In this position you will have the opportunity to explore innovative approaches for solving complex business problems with data, inform strategic decision-making, engage with exciting international clients, and collaborate with an experienced and enthusiastic team that will help you to grow on a professional & personal level.Who You AreAt least 3-5 years of experience in a data related role, preferably at a digital agency or consultancy or in a marketing department. Bonus points if you have experience in FMCG or Automotive industries.A strong command of English (spoken & written), bonus points for German and/or additional languages.Excellent communicator and storyteller, adept at simplifying complex data into clear and actionable insights for senior leadership and operational teams.Analytically minded, passion for problem-solving, and comfortable with presenting new ideas and solutions to others.Proactive and eager to learn new skills, while also happy to share existing knowledge with team members.High energy and a desire to work in a results-oriented, fast-paced environment, with strong team spirit.Beneficial, but not mandatory: Experience with dashboard and analytics tools such as PowerBI, Tableau, Google Analytics, Sprinklr, Brandwatch, Talkwalker, Appsflyer, Firebase or similar tools.An interest and/or excitement to learn more about GenAI and automation is a big plus.How Your Skills Will Be AppliedMarketing KPI Knowledge: Understand and evaluate key metrics related to marketing campaign performance to drive strategic decisions and optimize campaign effectiveness.Data Management & Analysis: Manage multiple data sources, comfortably collecting, organising and synthesising data sets.Generate & Share Insights: Translate analytical findings into actionable business recommendations (avoid too much descriptive work) that can be shared with clients in a clear & compelling manner.Informative Reporting: Craft detailed reports that translate data findings into informative insights, guiding clients towards practical actions and strategies.Design and Implement Measurement Strategies: Develop innovative plans and strategies to assess the success of marketing campaigns, ensuring alignment with business objectives and prioritiesCreative Problem-Solving: Brainstorm and implement creative solutions to complex business questions, including strategies to measure difficult-to-quantify marketing activities.Stakeholder Management: Build and maintain strong relationships with clients and stakeholders, ensuring satisfaction and addressing needs effectively throughout the project lifecycle.Team Work: Promote knowledge sharing and continuous learning within the team. Work closely with multiple teams, ensuring transparent & respectful communication with all stakeholders & team members.What We Offer YouHybrid working environment, with flexibility to work from home office or in our modern office in the Reply Hub in Berlin.Training, learning & development opportunities within the Reply Group.Reply Social Network for professional & social engagement.Annual company Strategy Off-site.A steep learning curve and chance to support some of the world’s leading global brands in driving change through data.Job Ticket for all public transport in Germany and corporate employee discounts.30 days vacation. #J-18808-Ljbffr